Convert More on Mobile: The Speed & UX Optimization Guide
Mobile shopping/ Mobile Marketing has become the new standard in the era of smartphones. Whether you sell software or shoes, it's likely that your customers use their phones to browse and make purchases. The catch is that you're losing sales in addition to traffic if your mobile website is unresponsive or slow.
In this blog, we’ll walk you through why mobile optimization matters, and how to fine-tune your site for both speed and conversions.
Mobile devices now generate over 70% of all online traffic, and mobile eCommerce makes up more than 60% of all retail sales worldwide. The deal-breaker, though, is this:
Conversion rates can drop by as much as 20% with a mere one-second lag in mobile load time.
Even though your website looks great on a desktop, you will lose money if it is slow on mobile devices
Here are few steps to follow for optimizing mobile ad and campaigns :
1)Start with a mobile first approach
2)Speed up Landing pages
3)Use eye catching campaigns and images
4)Simplify copy and CTA
5)Use location based targeting
6)Doing A/B testing
Today its all about mobile marketing .every thing is trending on phone and maximum people are shopping using mobile phones .So to stay on the top winning on mobile is a must . Every second counts and every swipe is a chance—or a missed opportunity
#mobile marketing #mobile shopping #mobile ads #mobile devices
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