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Showing posts from July, 2025

The New Rules of the Web: AI Crawlers and the Power of llms.txt

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  The rise of   artificial intelligence   tools like Chat GPT, Claude, and Gemini has transformed how we access and consume information. But behind the scenes, these powerful tools rely heavily on one thing: web crawling . Until recently, website admins had limited control over how AI models collected and used their content. That’s where llms.txt comes in — a new standard that’s changing the rules of the digital game What Are AI Crawlers? AI crawlers  (also called bots or spiders) are automated scripts that scan websites to gather content, which is then used to train language models or generate AI responses. While this may sound harmless, it raises concerns about content ownership, copyright, and data privacy What Is llms.txt? Much like robots.txt controls what search engines can access, llms.txt is a new proposed protocol that allows website owners to say: 1)Yes, you can crawl my site 2)No, this content is off-limits for AI training Placed in the root directory of y...

June 2025 Google Algorithm Update: What You Need to Know

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Google's algorithm changes are now more than just minor adjustments,  Google Updates   represent significant strategic shifts for SEO experts, marketers, and content producers. This also applies to the Google Algorithm Update in June 2025.  This update strengthens Google's goal of providing users with the most relevant and beneficial results by placing a greater emphasis on user experience, trust signals, and content quality. Whether there was a sudden spike in traffic to your website or a decline, this blog will help you figure out what went wrong and what to do next. What are the Key Google Updates :- More emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) More stringent screening of thin, unoriginal, or artificial intelligence-generated content Maintaining the focus on user-centric and truly helpful content Increased AI Overview integration that influences SERP click-through behavior Impact of Google Updates on Marketers These news of...

Convert More on Mobile: The Speed & UX Optimization Guide

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Mobile shopping/ Mobile Marketing has become the new standard in the era of smartphones. Whether you sell software or shoes, it's likely that your customers use their phones to browse and make purchases. The catch is that you're losing sales in addition to traffic if your mobile website is unresponsive or slow. In this blog, we’ll walk you through why mobile optimization matters, and how to fine-tune your site for both speed and conversions. The Significance of Mobile Optimization Mobile devices now generate over 70% of all online traffic, and mobile eCommerce makes up more than 60% of all retail sales worldwide. The deal-breaker, though, is this: Conversion rates can drop by as much as 20% with a mere one-second lag in mobile load time. Even though your website looks great on a desktop, you will lose money if it is slow on mobile devices H ere are few steps to follow for optimizing  mobile ad and campaigns : 1)Start with a mobile first approach  2)Speed up Landing pages...

The use of AI in Social Media Marketing : Top AI Tools Every Social Media Manager Must Know

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 Artificial intelligence (AI) is quickly changing how we connect, create, and communicate online in the constantly changing digital landscape. Social media marketing is the one area where this change is most noticeable. AI is enabling   social media  managers to work more efficiently rather than more laboriously through predictive analytics and intelligent content creation Let’s explore how AI is redefining  social media and social media marketing  in 2025 AI is no longer merely a catch phrase. It’s giving marketers the ability to: Automate routine tasks. Scalable personalization of content Learn more about your audience Forecast performance and trends. Boost client interaction in real time These features can boost your performance regardless of how many brands you oversee. Top AI Tools for Social Media Managers :- Chat GPT Canva AI Lately.ai Predis.ai Corte Heyday (by Hootsuite) Brand watch Consumer Intelligence Social media managers who will adopt...