Voice Search in PPC: Trend or Game-Changer in 2025?
Pay-per-click marketing is always changing. In 2025, one big change is the rise of voice search in PPC campaigns. Voice search means people use their voice to search on Google or other platforms, instead of typing. This change affects how businesses do paid search and digital advertising . Why Voice Search Matters in PPC 2025 More people use smart speakers and voice assistants like Google Assistant or Alexa. This means voice search is growing fast. For PPC, this is important because people speak differently than they type. They use longer phrases or questions. If you want to succeed with Google Ads in 2025, you need to include voice search in your PPC strategies . How Voice Search Changes PPC Strategies for 2025 Use natural language keywords: People say full questions or phrases when they use voice search. Focus on local search: Many voice searches are about nearby places or services. Optimize for mobile and smart devices: Voice search mostly happens on phones or smart ...