Cronbay Technologies

Introduction Businesses today face a common challenge—turning potential customers into actual buyers. Many users visit a website, browse products or services, and leave without taking any action. This is where Retargeting vs. Remarketing strategies play a crucial role in boosting conversions. These techniques help businesses re-engage users who have already shown interest, increasing the chances of conversion. What is Retargeting? Retargeting is a form of online advertising that targets users who have previously interacted with a website but did not complete a desired action, such as making a purchase or signing up. This strategy typically involves display ads that appear on other websites or social media platforms, reminding users about the products or services they viewed earlier. Example: Imagine a user visits an online store, looks at a pair of shoes, but leaves without buying. Later, they see an ad for the same shoes on a different website or their Facebook feed. This is retarget...

In the ever-evolving digital landscape, staying ahead of social media trends is essential for brands, influencers, and businesses. As we step into 2025, having a well-structured content strategy is crucial to maintain engagement and growth. In this guide, we will explore the top trends to include in your Social Media Calendar Ideas for 2025 to keep your content fresh and relevant. 1. AI-Generated and Interactive Content Artificial intelligence (AI) is playing a significant role in content creation. From AI-powered image and video editing to chatbots and automated captions, leveraging AI can enhance your social media strategy. Brands can experiment with AI-generated posts, personalized recommendations, and interactive experiences like quizzes and polls. 2. Short-Form Video Dominance Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate social media. In 2025, short-form videos will remain a key driver of engagement. Brands should focus on creating quick, visual...

Introduction When running online ads, you often hear the terms PPC (Pay-Per-Click) and CPC (Cost-Per-Click) . Many people think they mean the same thing, but they are different. In this blog, we will explain these terms and help you understand the Differences Between CPC vs PPC to improve your advertising success. What is PPC? PPC stands for Pay-Per-Click . It is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC is commonly used in platforms like Google Ads, Facebook Ads, and Bing Ads . The goal of PPC is to drive traffic to websites quickly and increase sales or leads. What is CPC? CPC stands for Cost-Per-Click . It is the actual amount you pay when someone clicks on your ad. The CPC is determined by factors like competition, ad quality, and bidding strategy . A lower CPC means you get more clicks for your budget, while a higher CPC can make advertising expensive. Key Metrics for PPC Success To run a successful PPC campaign, yo...