Schema Markup vs. Open Graph: A Complete Guide for Marketers - How to Build Projects for a Strong Portfolio
In today's digital marketing landscape, it’s essential to understand the tools that boost online visibility and enhance user engagement. Two crucial components of this are Schema Markup and Open Graph —both of which help ensure that your content is accurately interpreted by search engines and social media platforms. But what’s the difference, and how can you use them effectively? In this guide, we'll break down "Schema Markup vs. Open Graph" to help you build projects that impress and strengthen your marketing portfolio. 1. Understanding Schema Markup Schema Markup, also known as structured data, is a type of microdata that you add to your website’s code. This microdata provides search engines like Google with detailed information about your content, improving how your site appears in search results. For example, adding Schema Markup can help search engines display rich snippets such as star ratings, prices, and product availability, making your content more engaging...